International operator SKS365 partners with Wiraya to focus on player experience for leading Italian brand planetwin365.
2 minutos de lectura
(Stockholm).- SKS365, the leading sports betting operator, has announced the roll out of Wiraya's software for automated customer interactions for their core brand planetwin365, with an initial focus in the Italian market. This approach delivers enhanced customer experience to generate increased conversion rates.
"We have always tried to have a player-centric culture, and we wanted to make all our customer communication points as personal as possible, which means that it goes beyond the traditional, non-targeted mass marketing messages that so many operators use for attack players." Says Adalbert Wisniewski, Head of Sales Operations for SK365.
"While improving the experience for our players, ultimately using Wiraya we can build intelligence in our systems and target the right players to increase the customer's lifetime value for the company."
"There is a real challenge now for iGaming operators. A combination of tighter rules, increased competition and greater expectations from customers means that the customer experience will be the most important way to differentiate your brand. In Italy, in particular, a ban on advertising makes the need to focus onexisting player loyalty, more important than ever." Says Wiraya's iGaming Director, Hampus Lindberg.
Lindberg continues "With this is mind, combining planetwin365's fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365."
How can you deliver a new approach to player conversion? Click here.
Categoría:Sportsbook
Tags: betting software, Sports Betting, Sports Gaming , Sportsbook , Wiraya, SKS365,
País: Sweden
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
Air Dice Revolutionizes iGaming with Nord Legends and Player Protection Technology
(Fort Lauderdale, SoloAzar Exclusive).- Air Dice presented its innovative Nord Legends line at SBC Summit Americas, combining Norse mythology with advanced game mechanics. The company is committed to AI and gamification to enhance the user experience. Read more about Air Dice's strategic focus and global growth in this interview with Rocio Moitino, Director for Latin America.
Wednesday 11 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.